CHALLENGE:
Create packaging design, visual identity, and social content for TAZO Chilled CALM, a flavor extension of the TAZO Chilled line. Maintaining brand consistency through the packaging while creating a unique CALM flavor story through key visuals and social content.

ROLE:
Packaging Design, Ingredient Photography Direction, Visual Identity,
Key Visual Photography Direction.
Photography in collaboration with Meiko Takechi Arquillos
GIFs in collaboration with Design Army